Magnum®, one of the world’s most loved ice cream bars, debuts in Canada May 2011

 The delectable crack of fine Belgian chocolate, silky smooth ice cream, the rich taste of luxury—this is Magnum^®, the World’s Pleasure Authority™. An international ice cream sensation loved in 40 countries, Magnum achieves full national distribution in Canada in May 2011. The super premium ice cream recognized around the world as a symbol of indulgent pleasure is joining forces with Ivanka Trump for the Magnum Canadian premiere. To celebrate the luxurious launch, Ms. Trump will be hosting an exclusive affair in Toronto on May 11, where she will officially introduce the decadent brand to pleasure-seeking Canadians. The Magnum thick Belgian chocolate-coated ice cream experience has been the buzz of indulgent world travelers who have longed for its arrival. At long last, Canada’s Magnum moment is here. No more passports and expensive flights. This premium indulgent ice cream pleasure will soon be as close as your local supermarket.

“Magnum ice cream bars are loved and enjoyed by ice cream aficionados internationally,” says Gina Kiroff,Brand Building Manager, Ice Cream, Unilever Canada. “Worldwide, over a billion Magnum ice cream bars are sold every year and you only need to taste a Magnum to know why: its mouth-watering flavour holds the secret to its success. Unlike many of its competitors in the Canadian marketplace, Magnum boasts authentic Belgian chocolate which delivers a sublime level of luxury.”

The Pleasure of Magnum is All Yours

Embrace pleasure with Magnum Double Caramel, a truly indulgent product experience. Yourpurely decadent encounter begins with silkyvanilla bean ice cream, enrobed in a luscious chocolatey coating, rich caramel sauce and thick Belgian chocolate. A divine choice,Magnum Double Caramel is just one of thesix delicious Magnum Ice Cream bars available in Canada, all made with only the finest ingredients:

• Magnum Classic,silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate;

• Magnum Almond, silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds;

• Magnum White, silky vanilla bean ice cream covered in a thick layer of Belgian white chocolate;

• Magnum Dark, silky vanilla bean ice cream covered in a thick layer of 60% Cocoa Belgian dark chocolate;

• Magnum Double Chocolate, creamy chocolate ice cream covered in a chocolatey coating, molten chocolate sauce and a layer of crackling Belgian chocolate; and

• Magnum Double Caramel,silky vanilla bean ice cream enrobed in a luscious chocolatey coating, rich caramel sauce and thick Belgian chocolate.

Handle The Magnum with Care

Magnum Ice Cream was developed specifically for pleasure seekers and should be treated like the luxury indulgence that it is. This bar is not for beginners: it is for those people who decide that when it’s time to indulge, they will only indulge in pure pleasure.

The Pleasure Principle

Launched in 1989, Magnum was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn’t stop with the ingredients. The distinctive “M” monogram embossed on the luxurious Belgian chocolate coated ice cream bar confirms you’re enjoying a quality indulgence.

Unilever is the keeper of the Magnum legacy in Canada and uses its vast infrastructure to bring this super premium ice cream experience to pleasure seekers across North America for the first time. “We believe that a day without pleasure is a day lost,” says Kiroff.“North America is the world’s largest ice cream market and for those who love to indulge in a little luxury, Magnum is finally here.”

Magnum will achieve full national distribution in Canada on May 12, 2011. A box of three bars will have a suggested retail price of $6.99; a single bar will have a suggested retail price of $3.99. Watch for more information on Magnum when the website,www.magnumicecream.ca, and Facebook page, www.facebook.com/MAGNUMHEIR, go live on May 2, 2011.

About Unilever Canada

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day.

In Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Popsicle, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 1,600 people across Canada. For more information, visit www.unilever.ca