Ethnic Brands

Making Asian immigrants feel at home.

Reconnecting our ethnic consumers

Unilever Canada reconnects its consumers with popular global brands from Asia. These are brands they are familiar with and have connected with. Brands they trust and brands that they grew up using.

This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. Our portfolio includes Brooke Bond, Lipton, Bru and Knorr from countries like India, Pakistan and China.

Brooke Bond

Tea drinking is a social occasion in the context of Asian and Middle East culture, traditionally enjoyed with family and friends. The success of Brooke Bond is based on this very insight, since tea is a part of the social fabric of many Asians based in the Middle East. Brooke Bond tea is hand plucked from the best Indian plantations. This superior blend is highly appreciated by consumers for its rich taste & perfect color.

Knorr

Experience the flavours that you’ve grown to love as you explore our Knorr products from across the globe. Our extensive range includes soups, bouillon cubes, sinigang and much more. With offerings from China, the Middle East, South Asia and South East Asia, our lineup of world foods is packed with familiar tastes that are sure to delight.

Lipton

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market; it is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.

Bru

Some moments in life are special and close to the heart. Bru makes these moments with loved ones even more magical. It is India’s largest coffee brand that offers a range of products in instant coffee. Its rich aroma and unique blend makes every moment come alive. Bru’s specially selected and freshly roasted coffee beans offer a great cup of aromatic coffee that makes those moments of genuine warmth and happiness even more special.