I Can't Believe It's Not Butter

I Can't Believe It's Not Butter! allows you to satisfy your desire for buttery taste with less fat and calories than butter.

English muffinPremium taste & quality

I Can't Believe It's Not Butter! allows you to satisfy your desire for buttery taste with less fat and calories than butter. The premium taste and quality of I Can't Believe It’s Not Butter! has been ensured through our high standards and rigorous manufacturing processes. It's a level of quality you'll notice in every savoury bite. So go ahead and get the best of both worlds, You Won't Believe It's Not Butter!

Now I Can't Believe It's Not Butter! also comes in a light format, which delivers the same, great I Can't Believe It's Not Butter! taste but with 50% less calories than our regular margarine.

History

I Can't Believe It's Not Butter! was initially developed in 1979 by J.H. Filbert Inc as a lower cost alternative to butter for the food service industry. The name 'I Can't Believe It's Not Butter!' was coined by the secretary's husband after trying a product sample. J.H. Filbert Inc. was subsequently purchased by Unilever in 1986, thus allowing I Can't Believe It's Not Butter! to join today's Unilever family of margarine/spreads products. I Can't Believe It's Not Butter! has been in Canada since 1990.

Girl eating buttered toastInside our kitchen!

Hi! People often ask us what exactly goes on in the ICBINB! Kitchens. There's no simple answer to that - from cooking, to tasting, to creating new recipes and products - we do it all. Our team of kitchen experts works day and night to come up with the most convenient and delicious recipes and products for you and your family. We have an eclectic kitchen staff. We like to think of them as a meeting of the minds made up of food and cooking specialists, culinary experts and home economists. Their main goal? To satisfy your desire to provide your family with great tasting food and recipes.

We constantly bounce ideas off each other when developing new products and recipes - and look to you for important feedback as well. We visit the kitchens of our consumers to see how they cook when making our recipes. We shop with them to see what types of ingredients they use. We invite them into our kitchen to taste and even prepare our latest recipes, listening closely to their thoughts and suggestions. It gives us direction and, most importantly, helps us stay in touch with you.

Have fun cooking!

The ICBINB! Kitchen

From our range

I Can't Belive It's Not Butter - original
I Can't Belive It's Not Butter - original
I Can't Believe It's Not Butter - light
I Can't Believe It's Not Butter - light