Because your home is for living, not just for cleaning.™
Vim cleans the tough stuff - easily
Tough dirt is no match for the power of Vim. With a range of hardworking products to meet your household cleaning needs. Vim makes cleaning even the toughest stuff easy – without a lot of soaking, waiting, or scrubbing.
Surface expertise right at your fingertips
Vim cherishes your surfaces just as much as you do. It effectively removes tough dirt without scratching or damaging surfaces.
A history of innovation
Vim first launched in Canada in 1980 and introduced Vim Cream, an innovative alternative to scouring powders and relatively ineffective liquid cleaners. The brand focused on tough cleaning in the kitchen and bathroom, underpinned by its famous ‘Skater’ ads, which highlighted how scouring powders can ‘scratch like skates on ice’.
In the 1990s Vim introduced several new innovations to the cleaning category to meet emerging cleaning needs: Microliquid (1993), Vim Bathroom Spray (1995), and Vim Kitchen Spray (1997).
In 2001 Vim extended its offerings and welcomed Vim Oxy-Gel, a floor cleaner, and an All-Purpose Cleaning spray to the family. In 2003, Thick Bleach was launched and Gel with Baking Soda in 2005.
During this time, Vim aired its famous Prisoner TV commercial which won creative awards for the brand.
More recently, Vim has extended its core strength – its 'strong yet gentle' cream heritage – into new arenas, giving consumers greater flexibility and convenience. Today, Vim’s portfolio includes 4 floor cleaners, and 5 new sprays, including three Power Creams Sprays, Multi-Surface Spray and Oxy-Gel Spray.
Look forward to more innovations from Vim!
- Vim Power Cream Lime & Grime
- Vim Power Cream Degreaser
- Vim Power Cream with Bleach
- Vim Multi Surface Spray
- Vim Oxy-Gel Spray
- Vim Bathroom Spray
- Vim Cream
- Vim Cream with Bleach
- Vim Gel with Baking Soda
- Vim Oxy-Gel Floors
- Vim Toilets
From our range
Vim cream bleach
Vim Power Cream spray
Vim gel with baking soda
Vim thick toilet bleach
Vim Oxi-Gel floors