Dove Men+Care

A new range of men's personal care products.

Dove is starting a new conversation with men as it launches Dove Men+Care™ - a new range of men’s personal care products that deliver comfortable skin. This conversation focuses on the journey it takes for men to be comfortable in their skin.  The new Dove Men+Care™ range has been developed specifically for men, to help them be as comfortable in their skin, literally, as they are in their lives.

Portrayal of a real man

One of the biggest hurdles men face is reconciling their real selves with the portrayal of a “real man” in the media. In fact, almost three-quarters of men globally (and 80% of men in Canada) believe men are stereotyped in advertising and 67% of men (71% in Canada) find it difficult to relate to men their age in advertising.

But Dove Men+Care™ sees men differently, acknowledging the many roles and priorities real men have in their lives, and that the point when they become truly comfortable in their own skin is a result of the collective life experiences they have.

Dove Men+Care™ products are now available in stores across Canada.

Product line

• DOVE MEN+CARE™ BODY AND FACE WASH.  Easy to rinse off, this formula is clinically proven to fight dryness better than the leading men’s body wash. The range comes in three variants: Clean Comfort, Deep Clean and Extra Fresh.

• DOVE MEN+CARE™ BODY AND FACE BARS. Made with ¼ moisturizing cream, as found in the traditional Dove beauty bar, this is the only bar designed for men that thoroughly cleans skin without leaving it dry or tight like soap can.  Available in two variants: Deep Clean and Extra Fresh.

• DOVE MEN+CARE™ ACTIVE CLEAN SHOWER TOOL. Designed with two surfaces, the Active Clean Shower Tool is designed to fit a man’s hand without slipping, and delivers more lather and more scrub from every shower.

From our range