Vaseline

Vaseline has been the skin care expert in your family for generations. We inspire and motivate people to have healthy-looking skin every day by providing them with expert knowledge, advice, and superior products.

Keeping skin amazing.

It’s amazing what healthy skin can do. Years of Vaseline expertise has enabled us to develop moisturizing products thathelp your skin reach its full potential, allowing you to experience more of the world around you.

History – the wonder jelly that tamed the rough hands of oil riggers!

Vaseline Petroleum Jelly - the 'Wonder Jelly' introduced in 1870 and Vaseline Lotion have helped deliver healthy-looking, moisturized skin for 140 years.

Vaseline Petroleum Jelly was created by Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York. Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it to Brooklyn construction workers to treat their minor scratches and abrasions.

Chesebrough rented a small plant and spent years refining and testing the product. By 1870, he had received several patents on his petroleum jelly formula and Vaseline was a registered trademark. Vaseline Petroleum Jelly became a household name. Within 10 years, Americans were buying it at the rate of a jar a minute. Today, Vaseline Petroleum Jelly is a staple in medicine cabinets across the country.

In 1969, Vaseline scientists realized they could leverage modern technology to deliver the superior moisturization of Vaseline Petroleum Jelly in a light, non-greasy moisturizing lotion. Today, Vaseline is the #1 hand and body lotion in Canada.

As a trusted skin care brand for well over a century, Vaseline has a responsibility to deliver the ultimate in every day skin care. Vaseline helps women, and their families, reveal healthy-looking, moisturized skin – no matter their age, gender, lifestage or lifestyle – by providing them with the best products designed to meet their specific skin care concerns. Vaseline will continue to develop new products that meet consumers' every-day needs.