Slim·Fast

Lose weight & keep it off

We are dedicated to helping you succeed in losing weight and keeping it off. We've got a fresh and simple approach to losing weight. It’s called Slim-Fast Optima, and it focuses on three simple ideas:

Eat

You'll get information about balanced nutrition, including meal plans, yummy recipes, and expert advice.

Play

You'll learn the best ways to work out, no matter what your fitness level, and get encouragement to motivate you.

You can achieve your goals! Our weight loss tools, online support and forums really help.

Best of all, with the Slim-Fast Optima plan, you can eat 6 times a day — and still lose weight!

More than just ‘shake,shake,meal’, the Slim-Fast Optima Plan makes it easier for you to mix and match the real foods you enjoy with the Slim-Fast products you already know and allows you to snack in between so you're not starving yourself. It’s a lot easier to lose weight when you’re not thinking about eating all the time.

Slim·Fast map

History

For more than 25 years, we have been committed to the development of wholesome and balanced nutritional products to aid in weight management and improved health.

Slim-Fast prides itself on its history of helping thousands of individuals attain and maintain a more healthful body weight, and empowering them to re-shape their lives.

Did you know?

Losing weight is based on one simple truth – you have to burn more calories than you consume. By replacing high-calorie meals and snacks with calorie controlled, nutritionally balanced Slim-Fast Optima meal replacements and Slim-Fast Optima snacks, you can reduce your daily caloric intake and lose weight. All while getting the vitamins and minerals your body needs.

The Slim-Fast Optima Plan is based on reducing your calorie intake. It helps you lose weight at a steady rate of about 1 to 2 pounds (0.45 to 0.9 kilograms) a week, an amount that's healthy and doable for your body to keep up.

But diet is only part of the equation. The Slim-Fast Optima Plan also promotes physical activity. Because exercise burns excess calories, it's a vital component of successful weight loss and control.

Innovations

New Slim·Fast products are developed all the time – Launched in October 2005, New Slim-Fast Optima Whole Grain Muffin Bars provide the cure for your mid-morning or, yes, mid-afternoon munchies. Three great flavours - Chocolate Chip, Blueberry and Banana Nut, are made with nutritious whole grains and are a source of fibre. Weighing in at just 140 calories, these yummy treats are a great way to enjoy a between-meal snack — without messing up your diet.