Lock-in moisture
Vaseline helps 'un-do' the drying effects of every day life. Our products are formulated to help you lock-in moisture and have healthy-looking, moisturized skin - for life.
Introduction to touch
Touch is as important to health and well-being as diet and exercise. In fact, regular skin-to-skin contact offers a variety of biological, communicative, psychological and social benefits.
However, new research commissioned by Vaseline Intensive Care Lotion reveals that Canadians are experiencing a very real touch deficit: almost half of us feel that we need more touch in our lives.
Healthy touch starts with healthy-feeling skin, and with more of the ingredients found in healthy-feeling skin than any other leading brand, Vaseline Intensive Care Lotion is committed to helping Canadians increase the quality and quantity of touch in their everyday lives.
History – the wonder jelly that tamed the rough hands of oil riggers!
Vaseline Petroleum Jelly - the 'Wonder Jelly' introduced in 1870 and Vaseline Intensive Care Lotion have helped deliver healthy-looking, moisturized skin for 135 years.
Vaseline Petroleum Jelly was created by Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York. Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it to Brooklyn construction workers to treat their minor scratches and abrasions.
Chesebrough rented a small plant and spent years refining and testing the product. By 1870, he had received several patents on his petroleum jelly formula and Vaseline was a registered trademark. Vaseline Petroleum Jelly became a household name. Within 10 years, Americans were buying it at the rate of a jar a minute. Today, Vaseline Petroleum Jelly is a staple in medicine cabinets across the country.
In 1969, Vaseline scientists realized they could leverage modern technology to deliver the superior moisturization of Vaseline Petroleum Jelly in a light, non-greasy moisturizing lotion. Today, Vaseline Intensive Care is the #1 hand and body lotion in Canada.
As a trusted skin care brand for well over a century, Vaseline has a responsibility to deliver the ultimate in every day skin care. Vaseline helps women, and their families, reveal healthy-looking, moisturized skin – no matter their age, gender, lifestage or lifestyle – by providing them with the best products designed to meet their specific skin care concerns. In 2005 and beyond, Vaseline will continue to develop new products that meet consumers' every-day needs.
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