Every Dove® teaches girls self-esteem

Forget photoshopped images and flawless social feeds, real beauty is confident in itself and wonderfully individual. Every time you choose Dove, you’re helping to raise self-esteem and body confidence in 40 million young people by 2020.

Helping young people realize they’re beautiful just the way they are

From social media celebrities to the picture-perfect world of fashion, we’re bombarded by unrealistic ideas of beauty, which can lead to feelings of low self-esteem and anxiety. The Dove Self-Esteem Project provides teachers, parents and youth leaders with valuable resources (created with body image experts and leading universities, including psychologists from the Centre for Appearance Research at the University of the West of England) to help young people overcome body image issues and be their best selves.

Since 2004, Dove has touched the lives of 35 million young people across 140 countries

We’re on a mission to increase self-esteem and body confidence in all young people, but we can’t do it alone. That’s why we team up with key partners, like Plan Canada, the National Eating Disorder Information Centre (NEDIC) and Ophea, to help ensure our body-positive message is spread far and wide. In 2019 alone, our powerful partnership with Plan Canada will use school boards, conferences, online networks and digital spaces to reach approximately 70,000 Canadian youth.

Being proud of yourself with Dove

By 2020, Dove will boost the self-esteem of over 40 million young people

Every time you choose a Dove product to help improve your own self-esteem, you’re contributing towards projects that help millions of other young people also improve theirs. In 2017 alone we reached 5.8 million young people globally – our biggest reach in a single year to date. But we can still do so much more.

2018 saw the Self-Esteem Project being taken to some new and exciting places. By partnering with Cartoon Network’s critically acclaimed Steven Universe, Dove aims to reach even more young people with 6 short films and a personalized e-book available in 13 countries around the world.

40 million people on the path to self-confidence

Every Day U Does Good. Unilever

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