Ben & Jerry’s was the first ice cream company to use Fairtrade-certified ingredients. It positions itself as unconventional and quirky, with its fun,flavour names, and it has strong sustainability credentials. The Ben & Jerry’s,story began in 1978, when school friends Ben Cohen and Jerry Greenfield opened,their first scoop shop in a renovated Vermont gas station. The brand was,acquired by Unilever in 2000. It is available in 33 countries around the globe.
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