In a world of hype and stereotypes, Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes and isn't simply about how you look - it's about how you feel.
The Campaign for Real Beauty is Dove long-term commitment to broadening the definition of beauty and portraying it as something that is inclusive, attainable and rooted in taking good care of one’s self.
This global campaign was inspired by findings of The Real Truth About Beauty: A Global Report, which concluded that women want to see more diverse images of physical attractiveness and images that reflect the vision of beauty real women have, versus the ones currently portrayed in popular culture.
It is our hope that the Campaign for Real Beauty will motivate women to challenge beauty stereotypes and inspire them to embrace their own beauty
The Dove Self-Esteem Fund was developed to be a force of positive change in the way women and young girls perceive and embrace beauty. We are passionate about and committed to building the self-esteem of girls – the next generation of women – to help them embrace a more positive view of themselves. To make change possible, the Dove Self-Esteem Fund focuses its efforts in two areas of activity:
Developing and distributing free resources that enable and empower women and girls to embrace a broad definition of beauty.
Providing resources to organizations that foster a broader definition of beauty.
Our commitment to delivering real results is mirrored in our advertisements. For over 40 years, we've been using real women in our ads, without any re-touching. Our ground-breaking campaign, which features women of all shapes and sizes, is the latest example and underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty.
Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin. This promise remains at the heart of the brand and has been extended to a number of other products, including face care, hair care, body care, and baby care and are available in ranges including Cool Moisture, Deep Moisture, Firming, and Sensitive Skin.
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