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At Knorr, we want families to enjoy good food, any day, any time.

Knorr – every meal is an opportunity

At Knorr, we are passionate about cooking, eating and sharing great food. Great food can create relationships, change your perspective and take you to places you never thought possible. It can add creativity to your day and spice to your night.

Knorr products owe their tastes and flavours to the culinary skills of its chefs. Knorr embodies a truly global cuisine, which began when the globetrotting sons of its founder Carl Heinrich Knorr started importing new ideas from overseas.

The tradition stands today and Knorr's drive for innovation still centres around its original factory in Heilbronn, Germany where international teams of chefs contribute to product innovation.

Knorr is your passport to food ideas from across the country and around the world. With Knorr's dynamic range of products you will experience flavours, spices and colours inspired by the world's best dishes and recipes. Knorr – a world of ideas.

Consumers see Knorr as a door to world cuisine, turning local dishes into appealing new products. Knorr has the history and knowledge to move effortlessly between cuisines and countries. Knorr products add flavour excitement, creative inspiration and help bring recipes to new heights.


Knorr believes that good food matters - it adds untold pleasure to our lives. And everyday meals can be just as magical as special occasions. Food is not just fuel – it really is the glue of life. This conviction lies at the heart of Knorr’s success.

A passion for good food goes right back to Knorr's earliest days. The business was formed in 1838, when founder Carl Heinrich Knorr, a coffee trade factory owner, saw an opportunity emerge in the midst of the industrialization age. There was an unmet need for quickly prepared and nutritious meals among factory workers.

Leveraging his knowledge of drying hickory, Knorr began drying seasonings and vegetables to preserve their flavour and nutritional value. Together with his sons, he pioneered this process into the development of savoury soups and flavourful seasonings. Today, Knorr offers a variety of products that add flavour to food and life. Let’s Make Knorr!

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