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Rachel Bilson and Magnum ice cream bring mini indulgence

Rachel Bilson was in Toronto today, to launch the newest product offering from Magnum® in Canada: the Magnum Mini. Celebrated for its real Belgian chocolate and super premium ice cream, Magnum is encouraging Canadians to make time for pleasure in their busy lives.

Toronto, May 28, 2012 /CNW/ - Rachel Bilson was in Toronto today, to launch the newest product offering from Magnum® in Canada: the Magnum Mini. Celebrated for its real Belgian chocolate and super premium ice cream, Magnum is encouraging Canadians to make time for pleasure in their busy lives.

A recent survey conducted by Magnum shows that while 92% of Canadians make an effort to incorporate pleasure into their daily lives, almost half cite time as the number one barrier.

"It's easy to get caught up in a demanding day and forget to schedule a little time for yourself," explained Bilson while at the Hazelton Hotel. "Now, when I need a minute for myself, I indulge in a Magnum Mini. The delicious combination of Belgian chocolate and vanilla bean ice cream provides a moment of pleasure during a busy day."

At just over half the size of regular Magnum® ice cream bars, Magnum® Mini provide a moment of remarkable pleasure that can fit into any schedule.

"Magnum believes that we are all entitled to pleasure," says Charlie Clark, Brand Building Manager at Unilever Canada. "With the launch of Magnum Mini, Canadians can now experience indulgent pleasure in a perfect mini size - any day."

The international ice cream brand, which currently sells over one billion Magnum® ice cream bars every year worldwide, is now introducing Magnum Mini to freezer aisles across Canada now - just in time for ice cream season.

New Magnum Mini ice cream bars will be available in four indulgent flavours:

  • Magnum Mini Classic: Vanilla bean ice cream covered in a thick layer of Belgian Chocolate.
  • Magnum Mini Almond: Vanilla bean ice cream covered in a thick layer of Belgian milk chocolate and crunchy toasted almonds.
  • Magnum Mini Double Caramel: Vanilla bean ice cream enrobed in a chocolatey coating, luscious caramel sauce and all wrapped up in a layer of thick Belgian chocolate.
  • Magnum Mini Dark: Vanilla bean ice cream covered in a thick layer of 60% Cocoa Belgian dark chocolate.

Now, any day can have a Magnum® Mini moment:

Magnum Mini ice cream bars have a suggested retail price of $6.99 for a box of four. Visit www.magnumicecream.ca, or www.facebook.com/Magnum to learn more.

About Magnum®:

Launched in 1989, Magnum® was the first hand-held ice cream developed as a premium adult offering, and the attention to detail doesn't stop with the ingredients. The distinctive "M" monogram embossed on the luxurious Belgian chocolate coated ice cream bar confirms you're enjoying a quality indulgence.

Available in 43 countries worldwide, Magnum® officially launched in Canada last summer.

Unilever is the keeper of the Magnum® legacy in Canada and uses its vast infrastructure to bring this super premium ice cream experience to pleasure seekers across North America.

MAGNUM is a registered mark used under license by Unilever Canada, Toronto, Ontario M4W 3R2

Image with caption: "Rachel Bilson takes time out from her busy schedule to enjoy the new Magnum Mini ice cream bar at Toronto's Hazelton Hotel. (CNW Group/Magnum)". Image available at: http://photos.newswire.ca/images/download/20120528_C3265_PHOTO_EN_14248.jpg

Jessica McGraw - Harbinger Communications

416.960.5100 ext. 277

jmcgraw@harbingerideas.com

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