To date, more than 8.30 billion tonnes of plastic have been created, and most of this has been discarded. If current rates continue, 12 billion tonnes will be in landfill or our natural environment by 2050. That’s why we at Dove, one of the largest beauty brands in the world, are revealing an agenda-setting commitment to tackle the global beauty industry’s plastic waste issue.
Dove is committed to a landmark initiative as part of our 2025 commitment to reduce plastic waste – reducing the manufacture of more than 20,500 tonnes of virgin plastic per year by:
- Making the iconic beauty bar packaging plastic-free globally
- Launching new 100% recycled plastic bottles
- Launching new refillable deodorant format that radically reduces plastic use
This extensive and exciting strategy will generate a massive impact, and globally will reduce our use of virgin plastic by more than 20,500 tonnes a year. The amount of virgin plastic we will save each year would be enough to circle the Earth 2.7 times. We have opted for a long-term initiative rather than one-off limited editions to ensure a greater and sustained impact.
Dove is one of the most trusted and loved beauty brands. Plastic waste is one of the biggest environmental threats our planet is facing, and reducing it is a priority for both consumers and businesses. That’s why we are paving the way with industry-leading innovations, eliminating the use of virgin plastic where possible, and using alternative materials and packaging innovations that are setting the agenda for the beauty industry.
Helping young people realize they’re beautiful just the way they are
From social media celebrities to the picture-perfect world of fashion, we’re bombarded by unrealistic ideas of beauty, which can lead to feelings of low self-esteem and anxiety. The Dove Self-Esteem Project provides teachers, parents and youth leaders with valuable resources (created with body image experts and leading universities, including psychologists from the Centre for Appearance Research at the University of the West of England) to help young people overcome body image issues and be their best selves.
Since 2004, Dove has touched the lives of 35 million young people across 140 countries
We’re on a mission to increase self-esteem and body confidence in all young people, but we can’t do it alone. That’s why we team up with key partners, like and to help ensure our body-positive message is spread far and wide.
*All Dove bodywash, shampoo and conditioner bottles