Our strategy for sustainable business
Unilever has, from its origins, been a purpose-driven company. Today our purpose is simple but clear - to make sustainable living commonplace.
We are living in a world where temperatures are rising, water shortages are more frequent, food supplies are increasingly scarce and the gap between rich and poor increasing. Populations are growing fast, making basic hygiene and sanitation even more of a challenge. At Unilever we can see how people the world over are already affected by these changes. And the changes will pose new challenges for us too, as commodity costs fluctuate, markets become unstable and raw materials harder to source.
We believe that business must be part of the solution. But to be so, business will have to change; there is no ‘business as usual anymore’. Sustainable, equitable growth is the only acceptable business model. Our strategic vision is to grow our business whilst decoupling our environmental footprint from our growth and increasing our positive social impact.
In 2010 we launched the Unilever Sustainable Living Plan, which is our blueprint for sustainable business. We will achieve our vision through our Plan, which is helping us to drive profitable growth for our brands, save costs, fuel innovation and build trust.