The Vaseline Healing Project
The Vaseline mission is to help restore the skin of 5 million people by the year 2020. Since 2015, The Vaseline® Healing Project has helped over 2 million people suffering from skin conditions in 41 countries across the world.
In partnership with international medical aid organization, Direct Relief, the Vaseline® Healing Project provides petroleum jellies, dermatological care and other medical supplies to help heal the skin of people affected by poverty and emergencies.
The campaign launched in Canada in 2015 with 14 cent donations to Direct Relief for the purchase of every Vaseline product. Today, Vaseline in Canada has committed $200,000 to Direct Relief supporting efforts to bring Vaseline to where it is needed most.